HE.SHE.THEY. Records has revealed a new flagship partnership with music distribution disruptors Too Lost, launching at Amsterdam Dance Event (ADE) 2024. Celebrating this milestone, HE.SHE.THEY. will host multiple events, including the main stage at Dockyard Warehouse Festival, a stage at Mystic Garden Festival, a mixer, and a boat party. Featured artists include Indira Paganotto, DAX J, SPFDJ, Eats Everything, and Jennifer Cardini, among many others.
HE.SHE.THEY. Records, known for its commitment to diversity and inclusion, has grown significantly over the past six years. With events spanning 20 countries and collaborations with major festivals like Coachella and Glastonbury, the label is recognized for breaking barriers in the electronic music scene. Their new partnership with Too Lost aims to further amplify the voices of cutting-edge artists from the global underground while expanding the label’s reach.
Founders Sophia Kearney and Steven Braines expressed excitement about this new phase for HE.SHE.THEY., highlighting their shared vision with Too Lost to create a more inclusive and diverse music industry. The partnership promises to provide a supportive platform for artists at every stage of their careers, focusing not only on house and techno but on a variety of genres.
Too Lost also praised the partnership, calling HE.SHE.THEY. a leading inclusivity brand in dance music, and expressed their commitment to supporting the label’s continued growth.
The launch of this partnership will be marked by four HE.SHE.THEY. events during ADE 2024, including the Wet Your Whistle Mixer on October 16, and a boat party on October 17. The weekend will culminate with simultaneous parties at Dockyard Warehouse Festival and Mystic Garden Festival on October 19, featuring an array of diverse talent across two venues.
The partnership with Too Lost signals an exciting future for HE.SHE.THEY. Records, continuing their mission to foster equality, diversity, and inclusion in the global music industry.
HE.SHE.THEY. X ADE 2024 EVENTS
16/10 – WET YOUR WHISTLE MIXER – DUKE OF TOKYO
Abel – Nyra – Secret Special Guest – The Menendez Brothers – Timanti
17/10 – HE.SHE.THEY X ADE BOAT PARTY
Bella – Cinthie b2b SYREETA – Eats Everything
*Hosted by Brother of Set & Mama Stylist
19/10 – DOCKYARD WAREHOUSE FESTIVAL | HE.SHE.THEY. MainStage (HEMBRUGTERREIN, ZAANDAM) TICKET LINK HERE
21:00 – 23:00 – Dax J b2b SPFDJ
19:30 – 21:00 – Indira Paganotto
18:30 – 19:30 – SNTS
17:00 – 18:30 – Cera Khin
15:00 – 1700 – Adiel b2b Grace Dahl
13:30 – 15:00 – Chippy Non Stop
12:00 – 13:30 – Wax Wings
19/10 – MYSTIC GARDEN FESTIVAL ADE | HE.SHE.THEY. stage (HAVENPARK, AMSTERDAM) TICKET LINK HERE
21:30 – 23:00 – Roi Perez
19:30 – 21:30 – Jennifer cardini b2b Gabrielle Kwarteng
17:30 – 19:30 – Carlos Valdes b2b Kyra Khaldi
15:30 – 17:30 – Benny Rodrigues b2b SYREETA
14:00 – 15:30 – Elisa Elisa
12:00 – 14:00 – Andy
For more information on HE.SHE.THEY.
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